BMW Genius

Irvine, CA

Position Purpose

The BMW Genius is responsible for providing personalized pressure free customer interaction and Guest satisfaction to Guests within the assigned Dealership.

Essential Duties and Responsibilities

  • Promptly and courteously greet Guests in the showroom behaving as a host answering any question the Guest may have.
  • Recognize the point at which your informative role ends and the (selling) Sales Consultant begins.
  • Possess in-depth, expert knowledge of the brand and products in order to answer any questions the Guest has regarding vehicle that is being delivered.
  • Identify Guest’s needs.
  • Provide thorough product demonstration and explanation of key technology features, at the Guest’s request.
  • Follow-up with Guest to answer product questions.
  • Perform 2nd deliveries (if necessary).
  • Troubleshoot “feature function” questions on the service drive.
  • Pairing and/or syncing phones and explaining features on vehicle loaners.
  • Present DIY resources.
  • Conduct “service lounge” clinics.
  • Provide in-store sales staff training.
  • Be present during all Guest clinics.
  • Assist CIC/BDC with Guest questions.
  • Maintain product knowledge through dealer training and self-study.
  • Follow-up sale to determine Guest satisfaction and re-enforce the sales experience.
  • Maintain a professional and business-like standard of dress consistent with the dress code requirements of the dealership.
  • Know and follow work schedule arriving to work on time.
  • Maintain work areas keeping offices clean and organized at all times.
  • Introduce Guest to Service and Parts Department and Service Advisor if possible.
  • Safeguard customer and Dealer information per established policy.
  • Complies with all safety rules and use all appropriate safety and personal protection equipment as required.
  • Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.
  • Must maintain accurate attendance records “clocking in and out”.
  • Exemplifies organizational culture and holds others in department accountable for doing the same.
  • Other related duties as may be assigned.